Atelier 226 Reaches the Right Audience

for their Interior Designing Projects

About Atelier 226

Atelier 226 is a renowned architectural and interior designing firm with a significant footprint across India. Specializing in both architectural and interior design projects, they have successfully executed over 226,000 square feet of innovative and aesthetically pleasing designs. Their projects are distinguished by their attention to detail, sustainability, and client-centric approach.

The firm has garnered considerable recognition, with its work being featured in numerous national and international publications.

Services Offered

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Instagram Profile Visits

Our expertise in strategic planning, content creation, and promotional ads has propelled Atelier 226 to generate new traffic and leads.

Challenges

Atelier 226 wants to reach out to a niche audience but architectural and interior design firms often cater to specific market segments, making it difficult to identify and engage the right potential clients who are genuinely interested in their services.

Producing high-quality, visually appealing content that resonates with the target audience. This includes creating compelling images, videos, and reels that showcase the firm’s portfolio.
To get more conversions, especially from their “Instagram Profile” through Profile Visit Ads.
To generate more phone calls either organically or through paid ads.
To improve the CPA (Cost Per Acquisition) of the account.

Due to niche audience targeting in the architectural firms, it was difficult to get relevant leads:

There was only one group having various interests and behaviors without any A/B test has affected the quality of leads and conversions.
Due to the competitive nature of the industry, audience targeting related to architecture and interior design tend to have high CPC rates. Many generic audiences were added. Resulting in unnecessary spending and irrelevant conversions in the account.
In the Visit Instagram Profile ad, the target audience was not added and as a result, the ad was shown to open audiences, resulting in a huge amount of spend with no conversions.

Strategies

To generate more conversions at a lower CPA, the strategies were implemented by Team DESENO

Creating relevant content for targeted audiences, instead of posting vague content.
Focus on demographics, interests, behaviors, and location to narrow down the audience. Used lookalike audiences to find new prospects similar to the best existing customers.
Identifying and analyzing the opportunities to allocate the budget more profitably to make a difference in CPA.
Firstly, our team tried to test call-only ads in social media paid campaigns to generate more calls which in turn lowered the CPA.

In the initial phase of the campaign, we ran brand awareness campaigns so that people came to know about the luxurious projects designed by Atelier 226. Later, we optimized the ads based on the target audience and people who showed interest in the original campaign.
The next step was finding and excluding the audience and location that had no interest in the campaign so that we could generate qualified leads.
Further, it was necessary to remarket and retarget the audience who has shown interest in our walk-throughs (above video) and contact us for the same.
The target audience was then revised to improve the quality ranking of the ad, thereby increasing the relevance and frequency of ads.

Atelier 226 Reaches the Right Audience

for their Interior Designing Projects

Results

Reach

Impressions

Link Clicks

Are You Ready To Work Together?

Let’s create something
amazing together!

Atelier 226 Reaches the Right Audiencefor their Interior Designing Projects

Results

Reach

Impressions

Link Clicks

Are You Ready To Work Together?

Let’s create something amazing together!

Atelier 226 Reaches the Right Audience

for their Interior Designing Projects

Let’s create something
amazing together!