A Journey to the Conversion of

5 BHK Duplex worth INR 5 CR

About Viraj Estates

Viraj Estates is a Nashik-based real estate group that has an experience of 40+ years redefining the luxury residential and commercial spaces of Nashik City. The company was majorly into the development of land layouts, providing plots to end-users for residential projects / townships and commercial activities. While along the way dabbling into few stand-alone construction projects in some of the prime locations in Nashik City.

That’s why Viraj Estates decided to come up with one of the most premium projects, named NIRVAAN Residency.

NIRVAAN Residency is an 18 Floors High-Rise Towers having luxurious 3, 4 & 5 BHK Duplexes touching the Skyline of Nashik.

Services Offered

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Leads Generated

Our expertise in digital marketing, strategic campaigns, and lead nurturing has propelled Viraj Estates to new heights in the industry.

Challenges

Viraj Estates wanted their project to build a meaningful connection with their audience but their target audience was inadequate to bring any substantial benefit even if they could accomplish this goal.

To get more conversions especially from “Form Submission” through paid search.
To generate more phone calls either organically or paid ads.
To improve the CPA (Cost Per Acquisition) of the account.

Due to setup anomalies in the account, it was difficult to get relevant leads/form fill-ups:

There was only one group having various interests and behaviors without any A/B test has affected the quality of leads and conversions.
Many generic keywords were added and the match types of the keywords needed to be improved as well. Resulting in unnecessary spending and irrelevant conversions in the account.
In the lead generation ad, the target audience was not added and as a result, the ad was shown to open audiences, resulting in a huge amount of spend with no conversions.

Strategies

To generate more conversions at a lower CPA, the strategies were implemented by Team DESENO

Creating relevant content for targeted audiences, instead of posting vague content.
Exploring different social media platforms for different audiences to increase the conversion quality.
Identifying and analyzing the opportunities to allocate the budget in a more profitable manner to make a difference in CPA.
Firstly, our team tried to test call-only ads in social media paid campaigns to generate more calls which in turn lowered the CPA.

In the initial phase of the campaign, we ran brand awareness campaigns so that people came to know about the luxurious project in the prime location of the city. Later, we optimized the ads based on the target audience and people who showed interest in the original campaign.
The next step was finding and excluding the audience and location that had no interest in the campaign so that we could generate qualified leads.
Further, it was necessary to remarket and retarget the audience who has shown interest in our walk-throughs (above video) and visited the actual project site.
The target audience was then revised to improve the quality ranking of the ad, thereby increasing the relevance and frequency of ads.
Optimization of campaigns at different levels like geographics, demographics, behavior, and interests along with ad copies on a weekly/monthly basis played an important role in generating maximum results.

A Journey to the Conversion of

5 BHK Duplex worth INR 5 CR

Results

Reach

Impressions

Link Clicks

Are You Ready To Work Together?

Let’s create something
amazing together!

A Journey to the Conversion of 5 BHK Duplex worth INR 5 CR

Results

Reach

Impressions

Link Clicks

Are You Ready To Work Together?

Let’s create something amazing together!

A Journey to the Conversion of

5 BHK Duplex worth INR 5 CR

Let’s create something
amazing together!