Viraj Estates · Real Estate
Performance Marketing · Lead Gen · Brand Campaign
The challenge
Viraj Estates is a Nashik real-estate group with 40+ years of redefining luxury living. For their flagship — NIRVAAN Residency, an 18-floor high-rise of 3, 4 & 5 BHK duplexes — the existing digital approach was reaching too wide. Broad targeting brought volume, but very few sale-ready buyers for a ₹5-crore home, and the cost per genuine enquiry kept climbing.
Our approach
We rebuilt the funnel around precision: reach the right buyer, make them feel the project, and nurture them all the way to a site visit.
We moved from broad reach to tightly-defined, in-market audiences — high-intent property seekers and premium buyer profiles — so every rupee chased a real prospect, not a vanity impression.
Cinematic creative built around NIRVAAN’s skyline duplexes. In premium real estate, aspiration sells — so we made the project something buyers wanted to belong to, not just another listing.
Coordinated awareness-to-conversion campaigns across Meta & Google, with the right message at every stage of a months-long buying decision.
Every lead was qualified and nurtured toward an actual site visit and EOI — we optimised for cost-per-qualified-visit, not just cheap leads.
The results
Our digital strategy, story-led campaigns and disciplined lead nurturing propelled NIRVAAN Residency to a new level of demand — culminating in the conversion of a 5 BHK duplex worth ₹5 crore, sourced and closed entirely through digital.
By the numbers
From impressions to action
Premium real estate doesn’t need more reach. It needs the right person to see the right home, at the right moment.
The DESENO approachYour brand next
Tell us your goal — we’ll build the brand and the campaigns to get there.
