Atelier 226 · Architecture & Interiors

Reaching the right audience for their interior-design projects.

Strategy · Content · Promotional Ads

Industry
Architecture & Interior Design
Footprint
Pan-India, published globally
What we did
Strategy, Content & Promotional Ads
Focus
Niche, high-intent audience

The challenge

Exceptional work that the right people weren’t seeing.

Atelier 226 is a celebrated architecture and interior-design firm with a significant footprint across India, featured in national and international publications. Their work is outstanding — but architecture and interiors cater to specific, design-literate segments, which makes a genuinely relevant audience hard to find and expensive to reach.

A niche, high-value audience is easy to miss and easy to waste budget on. The job was to reach it precisely — without paying for the wrong rooms.

Our approach

How we put the work in front of the right eyes.

For a design-led brand, the work is the pitch. We sharpened who we targeted, let the projects speak, and converted that attention into qualified enquiries.

01

Map the niche

We defined the specific segments worth winning — the clients who commission high-end architecture — so spend targeted the rooms that actually convert.

02

Content that shows the craft

We built content that let Atelier 226’s projects speak for themselves, in a visual language their audience respects and responds to.

03

Precision promotion

Promotional campaigns tuned to that niche, putting the right projects in front of the right people instead of paying for broad, irrelevant reach.

04

Traffic into leads

We turned that qualified traffic into enquiries at a lower cost-per-result — a repeatable pipeline, not a one-off spike.

The results

A hard-to-reach niche, turned into a pipeline.

Through sharper strategy, design-led content and precise promotion, we propelled Atelier 226 to generate new traffic and qualified leads from exactly the audience they wanted — turning a difficult niche into a reliable source of enquiries.

By the numbers

320K+
Reach
Right-fit audience reached
1,150K+
Impressions
Brand impressions delivered
55K+
Link Clicks
Portfolio visits driven

From impressions to action

Impressions
1.15M
Reach
320K
Link clicks
55K
Right-fit reach
A hard-to-reach, high-value niche turned into a reliable enquiry pipeline.

When the work is this good, marketing’s only job is to put it in front of the right eyes — and then get out of the way.

The DESENO approach

Your brand next

Ready to see results like these?

Tell us your goal — we’ll build the brand and the campaigns to get there.

Start a project