Bella Casa · Luxury Real Estate · Nashik
Brand Strategy · Showcase Films · Brand-Awareness Ads
The challenge
Bella Casa by Manomay Buildtech is a signature address in Nashik — just 8 ultra-premium 5BHK residences at ₹2.48 Cr each. For homes this exclusive, the instinct is an aggressive lead-gen funnel chasing big-city buyers in Pune and Mumbai. We made a different bet: that a project built this well, told as a story, would sell itself through brand awareness — no lead forms, no funnel.
Our approach
Instead of a performance funnel, we ran a pure brand-awareness play — a cinematic showcase film, put in front of the right people consistently, and let real curiosity bring buyers inbound.
We built a project film that made people feel the home — the space, the address, the lifestyle — so the brand did the selling, not a sales pitch.
We ran the film as brand-awareness and video-view ads — optimised for reach and attention, not lead forms. No funnel, no ‘book a site visit’ bait.
A steady drumbeat of reels and films through the launch — under-construction updates, walkthroughs, festive moments — keeping Bella Casa top-of-mind at a remarkably low CPM.
Interested buyers came inbound on their own — profile visits, DMs and calls — warm and self-qualified, because they already wanted the home before they ever spoke to us.
The results
The films reached over a million people at a fraction of the usual cost — and the homes sold themselves. All 8 signature 5BHK residences booked, at ₹2.48 Cr each — nearly ₹20 crore in sales — on roughly ₹1.7L of brand-awareness ads and not a single lead-gen funnel.
By the numbers
Inside Bella Casa — and the awareness that sold it
Build the product right, tell its story well, and brand awareness will outsell any funnel. People don’t fill a form for a dream home — they come to you.
The DESENO approachYour brand next
Tell us your goal — we’ll build the brand and the campaigns to get there.
