Pletox · SaaS / ERP Platform
SEO · Google Ads · Meta Ads · Performance Analytics
The challenge
Pletox unifies HR, Payroll, CRM, Projects, Finance and Operations into one ERP-style platform — a genuinely competitive product for SMEs and enterprises across manufacturing, real estate, healthcare, education and technology. But in a crowded SaaS/ERP market it had weak organic presence, poor rankings for the high-intent keywords buyers were actually searching, under-optimised paid campaigns burning budget, and limited brand awareness in India and globally.
Our approach
We optimised the full customer journey — earning organic visibility for the long term while paid campaigns drove qualified demand in the short term, all measured end to end.
A robust content strategy, on-page and technical optimisation, faster site speed and strategic quality backlink building to strengthen Pletox’s organic footprint and authority.
High-intent capture on bottom-of-funnel terms like ‘ERP software India’ and ‘payroll automation’ — optimised copy, bidding and extensions for qualified clicks.
Awareness for SMB and enterprise decision-makers, then retargeting of site visitors with engaging creative to nurture mid-funnel prospects.
Cross-channel measurement for precise ROI tracking and continuous optimisation — every decision driven by data.
The results
Strategic SEO transformed Pletox’s visibility: optimised metadata and content structure, faster pages, and high-ranking blogs and landing pages — the Unified Workforce Software page, the Impact of Technology blog and the Pricing page — drove qualified traffic and engagement, with a backlink profile strengthened to 3.4K links. In roughly three months, Pletox captured a far larger share of organic search.
By the numbers
Search Console & analytics — the proof
Paid advertising
Alongside organic growth, paid campaigns drove immediate, qualified demand — high-intent search capture on Google and broad, efficient awareness on Meta.
We targeted bottom-of-funnel keywords like ‘ERP software India’ and ‘payroll automation’. Optimised ad copy, bidding and extensions lifted CTR, reduced CPC, and delivered a consistent flow of qualified leads.
Awareness campaigns for SMB and enterprise decision-makers, then retargeting of site visitors with engaging creative — broad reach at a disciplined spend.
With DESENO, you don’t just run campaigns — you build a growth engine: organic for lasting credibility, paid for momentum, working in synergy.
The DESENO approachYour brand next
Tell us your goal — we’ll build the brand and the campaigns to get there.
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