The challenge

A powerful platform the market couldn’t find.

Pletox unifies HR, Payroll, CRM, Projects, Finance and Operations into one ERP-style platform — a genuinely competitive product for SMEs and enterprises across manufacturing, real estate, healthcare, education and technology. But in a crowded SaaS/ERP market it had weak organic presence, poor rankings for the high-intent keywords buyers were actually searching, under-optimised paid campaigns burning budget, and limited brand awareness in India and globally.

The brief: turn a strong product into a findable one — rank for what buyers search, spend paid budget efficiently, and build awareness that compounds.

Our approach

A 360° strategy across every touchpoint.

We optimised the full customer journey — earning organic visibility for the long term while paid campaigns drove qualified demand in the short term, all measured end to end.

01

SEO optimisation

A robust content strategy, on-page and technical optimisation, faster site speed and strategic quality backlink building to strengthen Pletox’s organic footprint and authority.

02

Google Ads

High-intent capture on bottom-of-funnel terms like ‘ERP software India’ and ‘payroll automation’ — optimised copy, bidding and extensions for qualified clicks.

03

Meta Ads

Awareness for SMB and enterprise decision-makers, then retargeting of site visitors with engaging creative to nurture mid-funnel prospects.

04

Performance analytics

Cross-channel measurement for precise ROI tracking and continuous optimisation — every decision driven by data.

The results

Organic growth that compounds.

Strategic SEO transformed Pletox’s visibility: optimised metadata and content structure, faster pages, and high-ranking blogs and landing pages — the Unified Workforce Software page, the Impact of Technology blog and the Pricing page — drove qualified traffic and engagement, with a backlink profile strengthened to 3.4K links. In roughly three months, Pletox captured a far larger share of organic search.

By the numbers

6.23K

Organic clicks

Search Console · ~3 months

316K

Impressions

Total search impressions

3.7K

Monthly organic traffic

+2.8% growth

734

Ranking keywords

Positioned in search results

3.4K

Backlinks

From 134 referring domains

24

Authority score

Competitive SaaS space

Search Console & analytics — the proof

Pletox top-performing pages in Google Search Console by clicks and impressions — Top-performing pages by clicks & impressions

Pletox keyword and page rankings climbing in Google Search Console — Keyword & page rankings across high-intent terms

Pletox search query analysis across high-intent ERP and HRMS keywords — Query-level search analysis

Pletox user acquisition by channel in GA4, organic search led at 35 percent — Acquisition by channel — organic search led at 35%

6.23K

organic clicks in ~3 months — backed by 316K impressions, 734 ranking keywords and 1.65M+ paid reach.

Paid advertising

Paid that bought attention efficiently.

Alongside organic growth, paid campaigns drove immediate, qualified demand — high-intent search capture on Google and broad, efficient awareness on Meta.

Google Ads — high-intent capture

We targeted bottom-of-funnel keywords like ‘ERP software India’ and ‘payroll automation’. Optimised ad copy, bidding and extensions lifted CTR, reduced CPC, and delivered a consistent flow of qualified leads.

Meta Ads — awareness & retargeting

1.65M+Reach

2.17M+Impressions

₹37,662Ad spend

Awareness campaigns for SMB and enterprise decision-makers, then retargeting of site visitors with engaging creative — broad reach at a disciplined spend.

With DESENO, you don’t just run campaigns — you build a growth engine: organic for lasting credibility, paid for momentum, working in synergy.

The DESENO approach

Unlocking digital dominance for an all-in-one ERP SaaS.