Soma Vine Village · Hospitality · Winery & Resort
Social Media · Google Business Profile · Content
The challenge
Soma Vine Village is a boutique winery and vineyard resort in Nashik — wine tours and tastings, luxury stays, fine dining, grape stomping, and one of India’s most sought-after vineyard wedding venues. For a place like this, vanity likes don’t move the needle. What matters is whether people discover it, get directions, and actually make the trip.
Our approach
We made Soma effortless to find and impossible to scroll past — a Google presence tuned for local discovery, and social content that sells the experience of being there.
We optimised the Google Business Profile so a vineyard, wine-tour, weekend-stay or wedding-venue search in and around Nashik surfaces Soma first — and turns that search into directions and calls.
Cinematic reels and posts of the vineyard, the stays, the dining and the weddings — content that makes people want to be there, across Instagram and Facebook.
A consistent calendar across Instagram, Facebook and LinkedIn — seasonal moments, events and the little luxuries that keep Soma in the feed and in the plan.
We built the audience where the guests actually come from — Nashik first, then Mumbai and Pune — the weekenders who fill a vineyard resort.
The results
Soma now shows up the moment someone looks for a vineyard, a winery tour or a weekend escape near Nashik. In a single month its Google Business Profile drew over 101,000 searches and 5,280 customer actions — 3,100 people requesting directions to the gates and hundreds calling to book — while Instagram, Facebook and LinkedIn kept a growing community dreaming about the next visit.
By the numbers
The destination — and the discovery engine behind it
For a place people travel to, the win isn’t a like — it’s a car pulling up to the gate. We built the presence that gets them there.
The DESENO approachYour brand next
Tell us your goal — we’ll build the brand and the campaigns to get there.
