Google Performance Max for Indian Advertisers: Hype or Worth It?
Performance Max promises AI-run campaigns across all of Google. Here’s an honest take for Indian advertisers — where PMax wins, where it wastes budget, and how to control it.
Amazon & Marketplace Advertising for Indian Sellers (Beyond Just Listing)
Listing on Amazon, Flipkart and quick-commerce isn’t a strategy. Here’s how Indian brands win marketplace advertising — ad types, ACoS/TACoS, listing CRO and the own-site balance.
Meta Ads vs Google Ads for Indian Businesses: Where to Spend First
Meta Ads vs Google Ads for Indian businesses in 2026 — the real difference in intent, cost and outcomes, plus how to decide where your first ₹50,000 should go.
How to Lower Your CAC in India: A Performance-Marketing Playbook
Customer acquisition cost climbing? Here’s how Indian brands lower CAC for real — the levers that move it, the funnel leaks that inflate it, and the metrics to watch (CAC, LTV, payback).
Email Marketing for Indian Businesses: The Channel Everyone Underrates
Email quietly out-earns most channels on ROI, yet Indian brands neglect it. Here’s how to do email marketing right — list building, flows, deliverability and what to actually send.