Media Planning
The Annual Marketing Calendar Every Indian Brand Needs
Stop marketing reactively. Here’s how to build an annual marketing calendar around India’s festivals, seasons and sale events — so campaigns are…
Topic
Media Planning
Playbooks, breakdowns and field notes on media planning from the DESENO team in Nashik & Mumbai.
2 articles
Media Planning
How to Split a ₹10 Lakh Marketing Budget in India (By Goal, Not by Guesswork)
A practical framework for splitting a ₹10 lakh marketing budget in India across brand, performance, content and web — three sample allocations…