D2C
D2C Retention & Subscription Marketing: The Growth Hiding in Your Customers
The cheapest D2C growth is the second order. Here’s how Indian D2C brands build retention and subscriptions — lifecycle email/WhatsApp, loyalty, and…
Topic
D2C
Playbooks, breakdowns and field notes on d2c from the DESENO team in Nashik & Mumbai.
6 articles
D2C
Performance Marketing for D2C Brands in India: Profitable, Not Just Big
Spending more isn’t growth if you lose money per order. Here’s how Indian D2C brands run performance marketing profitably — creative, funnels,…
D2C
Building an Influencer & UGC Engine for D2C Brands in India
For D2C, creators and UGC are the discovery and ad-creative engine. Here’s how Indian D2C brands build a repeatable influencer + UGC…
D2C
D2C Brand Building in India: From Founder Idea to Shelf
A founder's playbook for building a D2C brand in India — positioning, naming, packaging that sells on the shelf and the scroll,…
D2C
Quick Commerce Marketing in India: Winning on Blinkit, Zepto & Instamart
Quick commerce changed how India buys. Here’s how brands win on Blinkit, Zepto and Instamart — listing and visibility, ads, pricing/packs, and…
D2C
D2C Brand Storytelling That Builds a Following, Not Just Sales
Discounts buy a transaction; story builds a following. Here’s how Indian D2C brands tell a story that earns loyalty and premium —…