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Category: Retail

Jewellery Brand Marketing in India: Selling Heritage in a Scroll

A gold ring on dark velvet with a coral rim light.

Jewellery is emotion, trust and big-ticket — sold increasingly online. Here’s how Indian jewellery brands market across digital and store: visual identity, festive demand, trust and content.

Fashion & Apparel D2C Marketing in India: From Drop to Sell-Out

Folded premium fabric on a dark surface with a coral accent edge.

Fashion D2C in India is crowded and returns-heavy. Here’s how apparel brands build demand and sell through — brand story, drops, content, influencers, and taming returns.