Advertising
Meta Ads vs Google Ads for Indian Businesses: Where to Spend First
Meta Ads vs Google Ads for Indian businesses in 2026 — the real difference in intent, cost and outcomes, plus how to…
Author
Akash Garg
Akash Garg is the Co-Founder of DESENO Media Agency. He leads growth and performance for the agency's real-estate, hospitality and D2C clients across India.
53 articles · page 3
Advertising
How to Lower Your CAC in India: A Performance-Marketing Playbook
Customer acquisition cost climbing? Here’s how Indian brands lower CAC for real — the levers that move it, the funnel leaks that…
SEO
Traffic Dropped After a Google Update? A Recovery Playbook
A Google update tanked your traffic? Don’t panic-delete everything. Here’s a calm, step-by-step recovery playbook to diagnose the cause and win rankings…
Campaigns
Integrated Marketing: Making Every Channel Pull in the Same Direction
Disconnected channels waste budget and confuse customers. Here’s how integrated marketing aligns brand, performance, content and PR around one idea — so…
Advertising
Email Marketing for Indian Businesses: The Channel Everyone Underrates
Email quietly out-earns most channels on ROI, yet Indian brands neglect it. Here’s how to do email marketing right — list building,…
SaaS
SEO for SaaS Companies: How to Build an Organic Pipeline
Paid acquisition gets expensive fast. Here’s how SaaS companies build a compounding organic pipeline with SEO — bottom-of-funnel pages, programmatic content and…
D2C
Quick Commerce Marketing in India: Winning on Blinkit, Zepto & Instamart
Quick commerce changed how India buys. Here’s how brands win on Blinkit, Zepto and Instamart — listing and visibility, ads, pricing/packs, and…
SaaS
Reduce SaaS Churn: Lifecycle & Onboarding Marketing That Retains
Acquisition gets the headlines; retention pays the bills. Here’s how SaaS reduces churn with lifecycle and onboarding marketing — activation, habit, expansion…
B2B
B2B Lead Generation in India That Fills the Pipeline
Cold calling is dying and bought lists never worked. Here’s how Indian B2B companies generate qualified leads — inbound, outbound done right,…
Social
Build a Content Engine: Turn One Idea Into 30 Posts (Without Burning Out)
Stop starting from scratch every day. Here’s the content-engine system Indian brands use to turn one pillar idea into 30 posts across…