Branding
Brand Voice & Tone: How to Make Your Brand Sound Unmistakably You
Most Indian brands look distinct but sound identical. Here’s how to build a brand voice and tone — the verbal identity that…
Author
Murtaza Udaypurwala
Murtaza Udaypurwala is the Founder & CEO of DESENO Media Agency, a Nashik- and Mumbai-based creative and digital studio. He writes about SEO, AEO, GEO and brand strategy for Indian founders.
76 articles · page 7
Branding
Brand Architecture: How to Manage Multiple Products & Sub-Brands
Launching a second product or sub-brand? Here’s how brand architecture works — house of brands vs branded house — and how Indian…
Real Estate
Digital Marketing for Real Estate Developers in India
A 360 digital marketing playbook for Indian real estate developers — brand, project launches, lead gen, social, RERA-ready content and a CRM…
Hospitality
Hospitality Branding & the Guest Experience That Markets Itself
The best hospitality marketing is a guest experience worth sharing. Here’s how Indian hotels, resorts and restaurants build a brand and an…
Professional Services
Marketing for CA, Law & Consulting Firms in India
Professional services sell expertise and trust — often under strict advertising norms. Here’s how Indian CA, law and consulting firms market ethically…
Visual Identity
Visual Identity Beyond the Logo: The 7 Assets Every Indian Brand Needs
A logo is one asset. Here are the 7 visual identity assets every Indian brand needs in 2026 to look consistent everywhere…
Influencer
Influencer Marketing in India: Why 5 Right Creators Beat 50 Wrong Ones
Most Indian influencer campaigns fail by chasing reach. Here's how to pick 5 creators who actually convert — the fit test, rates,…
Video
YouTube Strategy for Indian Brands: The Long Game That Compounds
Reels get views; YouTube builds an asset. Here’s how Indian brands use YouTube — long-form plus Shorts, search-driven topics, and a format…
SEO
Digital PR & Link Building in India That Actually Works (No Spam)
Buying links gets you penalised; earning them builds authority. Here’s how Indian brands build real backlinks through digital PR — tactics that…
Hospitality
Hospitality Marketing in India: How Resorts & Boutique Hotels Escape OTA Commissions
How Indian resorts and boutique hotels can cut OTA dependence — a direct-booking playbook built on Google Business Profile, brand, content and…
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