Hospitality
Digital Marketing for Hotels & Resorts in India
A 360 digital marketing playbook for Indian hotels and resorts — direct bookings over OTAs, brand, social, Google, reviews and the guest…
Author
Murtaza Udaypurwala
Murtaza Udaypurwala is the Founder & CEO of DESENO Media Agency, a Nashik- and Mumbai-based creative and digital studio. He writes about SEO, AEO, GEO and brand strategy for Indian founders.
51 articles
Strategy
How Indian Real Estate Developers Should Run Lead Generation in 2026 (Lessons from 16+ Projects)
DESENO's playbook for Indian real estate marketing — lead gen, brand building, RERA-compliant ads, channel partner mobilisation. Based on 16+ developer engagements.
Branding
Brand Positioning for Indian Businesses: The Real Difference Between a Logo and a Brand
A logo is not a brand. Here's how Indian businesses build real brand positioning in 2026 — the difference, a simple framework,…
AEO
AEO vs GEO vs SEO: What’s Actually Different — and How Indian Brands Should Approach Each in 2026
AEO vs GEO vs SEO explained for Indian businesses in 2026 — definitions, differences, ranking factors, and how DESENO Media Agency runs…
GEO
GEO Playbook: How to Get Your Brand Cited by ChatGPT, Perplexity & Google AI Overviews
A practical GEO playbook for Indian brands — how to get cited by ChatGPT, Perplexity and Google AI Overviews using AI-crawler access,…
D2C
D2C Retention & Subscription Marketing: The Growth Hiding in Your Customers
The cheapest D2C growth is the second order. Here’s how Indian D2C brands build retention and subscriptions — lifecycle email/WhatsApp, loyalty, and…
SaaS
Demand Generation for Indian SaaS: Beyond the Lead Form
Lead-gen forms are drying up. Here’s how Indian SaaS shifts to demand generation — creating and capturing demand with content, dark social,…
AEO
Answer Engine Optimization (AEO): How Indian Brands Win Featured Snippets & Voice
Answer Engine Optimization for Indian brands — how to win featured snippets, People Also Ask and voice answers with question-led content, direct…
Fintech
Fintech Marketing in India: Growth in a Trust-First, Regulated Market
Fintech sells trust with money — under heavy regulation. Here’s how Indian fintechs grow responsibly: trust-building, compliant messaging, content, and acquisition that…
Automotive
EV Brand Marketing in India: Selling the Switch
Electric vehicles sell a behaviour change, not just a product. Here’s how Indian EV brands market the switch — education, range/charging trust,…