SaaS
SaaS Marketing in India: The Full-Funnel Growth Playbook
How Indian SaaS companies grow predictably — the full-funnel marketing playbook across awareness, demand, trials and retention, and which channels actually move…
Author
Murtaza Udaypurwala
Murtaza Udaypurwala is the Founder & CEO of DESENO Media Agency, a Nashik- and Mumbai-based creative and digital studio. He writes about SEO, AEO, GEO and brand strategy for Indian founders.
76 articles · page 6
Social
Social Media Strategy for Indian SMBs: A 90-Day Plan That Builds a Brand
A 90-day social media strategy for Indian SMBs — content pillars, a realistic posting cadence, formats that build a brand (not just…
Campaigns
How to Choose a Marketing Agency in India (A Buyer’s Guide)
Picking the wrong agency wastes months and lakhs. Here’s a practical buyer’s guide for Indian businesses — the questions to ask, red…
Branding
How to Name a Brand in India: From Blank Page to a Name You Can Own
A practical guide to naming a brand in India — a naming process that actually works, the legal and domain checks founders…
Professional Services
Personal Branding for Founders, Doctors & Professionals in India
In expertise businesses, people trust people. Here’s how Indian founders, doctors, consultants and professionals build a personal brand that earns trust, clients…
Real Estate
Channel Partner & Broker Enablement for Real Estate Developers
Channel partners drive most Indian property sales — if you enable them well. Here’s how developers recruit, equip and motivate brokers with…
Branding
Rebranding in India: When to Refresh, When to Rebuild — and the Cost of Waiting
Should you refresh or rebuild your brand? A clear decision framework for Indian businesses in 2026 — the signals, the risks, the…
B2B
Account-Based Marketing (ABM) for Indian B2B: Win the Accounts That Matter
Chasing every lead wastes budget. ABM flips it — pick the accounts worth winning and surround them. Here’s how Indian B2B runs…
Real Estate
Luxury Real Estate Marketing in India: The Premium Project Launch Playbook
How to market a premium real estate launch in India — positioning, cinematic creative, channel mix, RERA-safe ads and the pre-launch-to-possession rhythm…
Healthcare
Healthcare Marketing in India: Ethical Patient Growth for Clinics & Hospitals
Healthcare marketing in India has to be effective and ethical. Here’s how clinics, hospitals and doctors grow patients responsibly — local SEO,…
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