Visual Identity
Visual Identity Beyond the Logo: The 7 Assets Every Indian Brand Needs
A logo is one asset. Here are the 7 visual identity assets every Indian brand needs in 2026 to look consistent everywhere…
Author
Murtaza Udaypurwala
Murtaza Udaypurwala is the Founder & CEO of DESENO Media Agency, a Nashik- and Mumbai-based creative and digital studio. He writes about SEO, AEO, GEO and brand strategy for Indian founders.
51 articles · page 5
Influencer
Influencer Marketing in India: Why 5 Right Creators Beat 50 Wrong Ones
Most Indian influencer campaigns fail by chasing reach. Here's how to pick 5 creators who actually convert — the fit test, rates,…
Video
YouTube Strategy for Indian Brands: The Long Game That Compounds
Reels get views; YouTube builds an asset. Here’s how Indian brands use YouTube — long-form plus Shorts, search-driven topics, and a format…
SEO
Digital PR & Link Building in India That Actually Works (No Spam)
Buying links gets you penalised; earning them builds authority. Here’s how Indian brands build real backlinks through digital PR — tactics that…
Hospitality
Hospitality Marketing in India: How Resorts & Boutique Hotels Escape OTA Commissions
How Indian resorts and boutique hotels can cut OTA dependence — a direct-booking playbook built on Google Business Profile, brand, content and…
D2C
D2C Brand Storytelling That Builds a Following, Not Just Sales
Discounts buy a transaction; story builds a following. Here’s how Indian D2C brands tell a story that earns loyalty and premium —…
B2B
B2B Branding: Why ‘Boring’ B2B Brands Lose Deals
‘We’re B2B, branding doesn’t matter’ is how you lose deals you should win. Here’s why B2B branding drives trust, shorter cycles and…
Video
Corporate & Brand Films in India: What They Cost & When They Pay Off
A brand film can define a company — or burn a budget. Here’s what corporate and brand films cost in India, the…
SEO
E-E-A-T: How Indian Brands Build Topical Authority Google Trusts
Google rewards experience, expertise, authority and trust. Here’s how Indian brands build real E-E-A-T and topical authority — content depth, author signals,…
Social
LinkedIn Marketing for Indian B2B & Founders: Build a Brand While You Sleep
LinkedIn is the most under-priced attention in Indian B2B. Here’s how founders and B2B brands build authority, generate leads and hire —…