D2C
D2C Retention & Subscription Marketing: The Growth Hiding in Your Customers
The cheapest D2C growth is the second order. Here’s how Indian D2C brands build retention and subscriptions — lifecycle email/WhatsApp, loyalty, and…
Author
Murtaza Udaypurwala
Murtaza Udaypurwala is the Founder & CEO of DESENO Media Agency, a Nashik- and Mumbai-based creative and digital studio. He writes about SEO, AEO, GEO and brand strategy for Indian founders.
76 articles · page 4
SaaS
Demand Generation for Indian SaaS: Beyond the Lead Form
Lead-gen forms are drying up. Here’s how Indian SaaS shifts to demand generation — creating and capturing demand with content, dark social,…
AEO
Answer Engine Optimization (AEO): How Indian Brands Win Featured Snippets & Voice
Answer Engine Optimization for Indian brands — how to win featured snippets, People Also Ask and voice answers with question-led content, direct…
Fintech
Fintech Marketing in India: Growth in a Trust-First, Regulated Market
Fintech sells trust with money — under heavy regulation. Here’s how Indian fintechs grow responsibly: trust-building, compliant messaging, content, and acquisition that…
Automotive
EV Brand Marketing in India: Selling the Switch
Electric vehicles sell a behaviour change, not just a product. Here’s how Indian EV brands market the switch — education, range/charging trust,…
AEO
Reddit & Quora: The AEO Channels Indian Brands Ignore
AI answers and Google increasingly quote Reddit and Quora. Here’s how Indian brands show up there authentically — without getting banned —…
Video
UGC vs Brand Films: Where Indian Brands Should Actually Spend
Polished brand film or raw creator UGC? Here’s how Indian brands choose — what each does for trust, performance and cost, and…
Manufacturing
Manufacturing & B2B Branding in India: From Vendor to Brand
Indian manufacturers compete on price because they market like vendors, not brands. Here’s how B2B and industrial companies build a brand that…
Manufacturing
Factory Films & Video Marketing for Manufacturers
Nothing builds buyer trust like seeing your plant run. Here’s how manufacturers use factory films, product and testimonial video to win procurement…
Campaigns
The Festive-Season Ad Playbook for Indian Brands (Diwali to New Year)
Win India's festive season — a month-by-month Diwali-to-New-Year advertising playbook for Indian brands: timing, budgets, creative and channel mix that actually converts.
Browse other topics
Work with DESENO
Need this done for your brand?
We are a creative and digital agency in Nashik and Mumbai. Browse what we do, see the results we have delivered, or just tell us what you are planning.