D2C
D2C Brand Storytelling That Builds a Following, Not Just Sales
Discounts buy a transaction; story builds a following. Here’s how Indian D2C brands tell a story that earns loyalty and premium —…
Author
Murtaza Udaypurwala
Murtaza Udaypurwala is the Founder & CEO of DESENO Media Agency, a Nashik- and Mumbai-based creative and digital studio. He writes about SEO, AEO, GEO and brand strategy for Indian founders.
76 articles · page 8
B2B
B2B Branding: Why ‘Boring’ B2B Brands Lose Deals
‘We’re B2B, branding doesn’t matter’ is how you lose deals you should win. Here’s why B2B branding drives trust, shorter cycles and…
Video
Corporate & Brand Films in India: What They Cost & When They Pay Off
A brand film can define a company — or burn a budget. Here’s what corporate and brand films cost in India, the…
SEO
E-E-A-T: How Indian Brands Build Topical Authority Google Trusts
Google rewards experience, expertise, authority and trust. Here’s how Indian brands build real E-E-A-T and topical authority — content depth, author signals,…
Social
LinkedIn Marketing for Indian B2B & Founders: Build a Brand While You Sleep
LinkedIn is the most under-priced attention in Indian B2B. Here’s how founders and B2B brands build authority, generate leads and hire —…
Startup
Startup Go-To-Market in India: From Brand to Your First 1,000 Customers
A great product with no GTM dies quietly. Here’s a go-to-market playbook for Indian startups — positioning, channel choice, and the brand…
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