D2C
D2C Brand Building in India: From Founder Idea to Shelf
A founder's playbook for building a D2C brand in India — positioning, naming, packaging that sells on the shelf and the scroll,…
Author
Murtaza Udaypurwala
Murtaza Udaypurwala is the Founder & CEO of DESENO Media Agency, a Nashik- and Mumbai-based creative and digital studio. He writes about SEO, AEO, GEO and brand strategy for Indian founders.
51 articles · page 3
Social
How to Build a Brand Community in India (That Actually Sticks)
Audiences rent attention; communities compound it. Here’s how Indian brands build real communities on WhatsApp, Telegram and beyond — and turn members…
Campaigns
What Is 360-Degree Marketing (and When Your Brand Actually Needs It)
‘360-degree marketing’ gets thrown around a lot. Here’s what it really means, when an Indian brand needs it (and when it doesn’t),…
B2B
B2B Marketing in India: A Practical Growth Playbook
B2B buying in India has changed — long, committee-led, research-heavy. Here’s a practical B2B marketing playbook: positioning, demand, content, ABM and the…
Manufacturing
Digital Marketing for Manufacturers in India: From Vendor to In-Demand
Indian manufacturers still rely on referrals and IndiaMART. Here’s a digital marketing playbook to win bigger buyers — website, SEO, content, video…
SaaS
SaaS Marketing in India: The Full-Funnel Growth Playbook
How Indian SaaS companies grow predictably — the full-funnel marketing playbook across awareness, demand, trials and retention, and which channels actually move…
Social
Social Media Strategy for Indian SMBs: A 90-Day Plan That Builds a Brand
A 90-day social media strategy for Indian SMBs — content pillars, a realistic posting cadence, formats that build a brand (not just…
Campaigns
How to Choose a Marketing Agency in India (A Buyer’s Guide)
Picking the wrong agency wastes months and lakhs. Here’s a practical buyer’s guide for Indian businesses — the questions to ask, red…
Branding
How to Name a Brand in India: From Blank Page to a Name You Can Own
A practical guide to naming a brand in India — a naming process that actually works, the legal and domain checks founders…
Professional Services
Personal Branding for Founders, Doctors & Professionals in India
In expertise businesses, people trust people. Here’s how Indian founders, doctors, consultants and professionals build a personal brand that earns trust, clients…